Fair unlocks vast market potential

Alexander Dony, president of Greater China for BSH Home Appliances Group, discussed BSH's product innovation－particularly the launch of its first-ever Bosch FreshUp－last year through the CIIE. Dony's presence at the popular event helped boost demand for the company's novel products. Dony also noted the communicative and exhibiting characteristics of the CIIE, helping to expand the partner ecosystem of BSH. Echoing the "dual carbon" policies of China, BSH is also committed to providing continuous product innovation.