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Technology Enabling 'Sports Entertainment', Topgolf at the China Beijing International Fair for Trade in Services

chinadaily.com.cn | Updated: 2022-09-02 21:50
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The China International Fair for Trade in Services opens on Aug 31 at the Beijing Shougang Industrial Park. [Photo provided to chinadaily.com.cn]

The China International Fair for Trade in Services opened on August 31 at the Beijing Shougang Industrial Park, and Topgolf - a global sports and entertainment brand from the United Kingdom - is taking part at the invitation of the International Sports Trade Department of the British Consulate by participating in a five-day brand display to introduce its concept.

During this exhibition, Topgolf will also introduce to the participating guests its flagship Topgolf Chengdu, which will be in the sports park of the high-tech zone within the Chengdu Eco Park Belt project. Topgolf looks forward to bring this exciting concept to more cities and engage the Chinese consumers in a fun yet athletic environment.

The technology-enabled global sports and entertainment community Topgolf enters China with its first international indoor concept, Lounge by Topgolf, an experiential home of the brand, opening in the heart of Shanghai. The first iconic outdoor multi-level flagship complex, Topgolf venue, is set to open in Chengdu Tianfu Green Way in 2023, connecting thousands of Chinese consumers in meaningful ways through technology, sports entertainment, food and beverage no matter the occasions.

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