Doraemon products remain popular in China

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Doraemon-themed products still remain popular in the market in Shenzhen, South China's Guangdong province.

Customers of different age groups are attracted by the cute image of Doraemon, originating from a cartoon character in the 1970s.

As an intellectual property that has seen much success in cartoons, movies and peripheral derivatives, Doraemon sets a good example and provides inspirations for other content IP.

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