Global EditionASIA 中文双语Français
Home / Culture / Film and TV

Rising tide of homegrown brands sweeps creators

By Xu Fan | | Updated: 2021-12-10 14:38
Share - WeChat
Actor Gong Jun and actress Zhong Chuxi started shooting their cooperative series Rising With The Wind in Shanghai on Dec 7. [Photo provided to China Daily]

With guochao - or the rising tide of China's homegrown brands- becoming a buzzword in the fashion circle, it has also inspired some film and TV series creators. A new project exemplifying this trend is Rising With The Wind - a metropolis-set workplace series - which started shooting in Shanghai on Dec 7.

Adapted from writer Wei Zai's novel with the same title, the tale returns to the taking-off phase of China's e-commerce business, following a young entrepreneur sensitively capturing the new opportunities brought by internet expansion to revitalize a traditional homegrown shoe label.

Under the helm of director Zhao Yilong, the series has joined hands of actor Gong Jun, known for this year's martial arts drama Word of Honor, and actress Zhong Chuxi, who shot to fame from director Feng Xiaogang's 2017 blockbuster Youth. Zhong plays the only daughter of the late chairman of a traditional domestic label struggling with a financial crisis while Gong portrays an investor who plans to acquire the label.

Poster of Rising With The Wind. [Photo provided to China Daily]
Most Popular
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349