Stella McCartney unveils new campaign to end fur trade | Updated: 2021-06-21 09:18
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Stella McCartney has launched its Autumn 2021 campaign to protest the fur trade and appeal for protecting animals. [Photo provided to China Daily]

UK's luxury brand Stella McCartney launched its Autumn 2021 campaign on June 15.

Featuring "Our time has come", the campaign delivers a message of animals as equals and supports Humane Society International's campaign petitions to end the fur trade both in the United Kingdom and globally.

Narrated as a documentary by British comedian David Walliams, the film reflects Stella's signature humor.

"While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur. Whether it is being sold here in the United Kingdom or farmed globally, barbarism knows no borders and this effort is key to my life's mission of bringing a conscience to the fashion industry," said Stella McCartney, founder of the brand.

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