Sustainability is the new fashion

Spending attitudes

While it's relatively easy for the manufacturing side to switch their focus, it is up to brands to continually educate consumers' spending attitudes.

"Rothy's hopes to make sustainable power more visible to more people," says Michelle Tang, the brand's general manager in China area.

It's seemed that the company is on the right track, as it has already raised $42 million and reached more $140 million in annual revenue in 2018, only three years after launch.

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