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Profitable recreation on wheels

By Zhu Wenqian | China Daily | Updated: 2020-06-27 10:05
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A fleet of recreational vehicles drives into a scenic spot in Bozhou, Anhui province, in May, at an RV-themed event. [Photo by Liu Qinli/For China Daily]

Organized road trips on RVs to emerge as popular travel products in post-COVID leisure market

Business viewpoint: organized Chinese road trips on recreational vehicles or RVs can be a travel niche.

Consumers' perspective: Comfy, affordable cottage on wheels, long rides through picturesque landscapes, unforgettable experiences galore, and the time of your post-COVID life.

When these two views mesh, a nascent business segment takes off.

Months of virtual confinement indoors due to epidemic-related lockdowns and restrictions on physical movements meant that "return to normal" would spark demand for outdoor experiences that are "free, private and independent". RVs are just what the soul doctor ordered.

Market experts said an RV combines driving and accommodation, and helps a traveler to cook, sleep and shower inside the vehicle-perfect to avoid contact with others, thereby reducing possible chances of infection during the epidemic.

It seems Chinese road-trip enthusiasts bought into this narrative. In May, bookings for RV-based travel products jumped 2.7 times nationwide, compared to April. Travelers from Chengdu of Sichuan province, Chongqing, Zhengzhou of Henan province, Kunming of Yunnan province and Hangzhou of Zhejiang province were most enthusiastic about RV trips, according to Qunar, one of the largest online travel agencies in China.

Two types of RV-based travel products have caught travelers' fancy. One enables them to stay in an RV, camp at a camping site, and convert the vehicle into a tiny house. The other is to hire the vehicle for self-driven trips or join a group to go on trips by an RV, Qunar said.

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