FIS appoints Gemdale Sports as global exclusive commercial agent of Championships


Gemdale Sports was appointed as the global exclusive commercial agent of FIS Freestyle Ski & Snowboard World Championships 2021.
Gemdale Sports, a direct subsidiary of Gemdale Corporation, reached an agreement with International Ski Federation (FIS) under the witness of the Chinese Ski Association (CSA), the organizing committee of the FIS Freestyle Ski & Snowboard World Championships, Zhangjiakou 2021 and FIS Marketing AG.Gemdale Sports, as the exclusive global agent, to cooperate with FIS for branding promotion and business development for the event.
FIS is the official international governing body organization of skiing and snowboarding to regulate the sport globally and organize international events. The FIS Freestyle Ski & Snowboard World Championships, the FIS Freestyle Ski & Snowboard World Championships 2021 will be the first FIS World Championships hosted in China, and it also serves as the test event for the Beijing 2022 Olympic Winter Games.
The competitions will take place at the official Olympic competition venues of Secret Garden, Zhangjiakou and Shougang, Beijing from 8th – 28th February 2021.
Winter Sports in China are booming. With the implementation of policies and the benefits from the Beijing Olympic Winter Games, the volume of winter sports industry will reach an unprecedented level. It is forecast that China will have 50 million people participating in winter sports by 2025. Meanwhile, government initiatives aim to drive around 300 million new participants to join into winter sports and the snow sports market will reach a value of about 1,000 billion Chinese RMB.
Earning the global exclusive commercial rights of the FIS Freestyle Ski & Snowboard World Championships Zhangjiakou 2021 has significant meanings for both Gemdale Corporation and Gemdale Sports.
"On one hand, this is the recognition of the capabilities of Gemdale Corporation and Gemdale Sports by the international organizations, which demonstrates Chinese enterprises' growing competitiveness in the world. On the other hand, such cooperation remarkably contributes to the development of Gemdale Cooperation and Gemdale Sports as this alliance enables Gemdale Sports to expand the successful tennis-focused operation and extend its business into more sporting disciplines," said Eddy Liu, CEO of Gemdale Sports.
Gemdale is one of the earliest listed real estate companies with a nationwide business layout. Gemdale has a history in sports and has invested heavily in the sport of tennis. At the moment, Gemdale Corporation and its subsidiary Gemdale Sports are a robust force promoting tennis in China. Its cooperation with FIS is the first time to get involved in other sports and is an important step in the strategic expansion of its sports landscape.
The extensive experience that Gemdale Sports gained in sports marketing and promotion is highly recognized by FIS. This largely assists the successful alliance between both sides. "Gemdale Sports has come to our attention with the great success of WTA Finals," FIS secretary-general Sarah Lewis said.
"Especially connected with the success in tennis through the highest level tournament alongside the installation of tennis academies to develop youngsters, there is a long-term commitment to developing tennis in China. Gemdale's efforts, continually cultivate the younger generation tennis player and build up the programs to promote tennis in China, which are similar pathways that will be work for snow sports. Such cooperation is a great opportunity to gain popularity as a result of the much-anticipated first FIS World Championships in China with joint efforts of the Gemdale Cooperation, Gemdale sports and the Chinese Ski Association in order to develop snow sports and contributing to the Government's ambitious targets in this area."
In the years ahead, Gemdale Corporation and Gemdale Sports will expand their business to other strategically fitting sports, which will enhance the company's market influence and competitiveness in both domestic and international sports industry.
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