McDonald's China partners with Disney
By Wang Zhuoqiong |
chinadaily.com.cn |
Updated: 2019-10-19 20:40
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The selected movies will be new releases from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm.
The first batch of Happy Meal's free toys designed with Disney movie characters will be launched at all McDonald's stores in China on Nov 13 and to the first film will be Frozen 2, which is to arrive in theaters in the United States on Nov 22.
"Our partnership begins with toys inspired by Disney movie characters but it is more than that," said Cheung. "Disney has a strong presence in China in terms of its parks and consumer products. There is a lot of potential for our alliances in the future."
