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Nationwide CIIE roadshow enters home stretch

By Zhou Wenbo in Shanghai | | Updated: 2019-09-12 10:24
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A roadshow to enlist exhibitors takes place in Shenyang, capital of Liaoning province, on Sept 11. [Photo provided to]

The 17th stop of a nationwide roadshow to draw buyers for the second China International Import Expo came to Shenyang, capital city of Northeast China's Liaoning province, on Sept 11.

The CIIE, to be held in Shanghai in early November, is the world's first national-level exposition dedicated to imports. A total of 172 countries, regions and international organizations and more than 3,600 enterprises participated in the first CIIE, held from Nov 5 to 10 in 2018 in Shanghai.

To bring together even more participants for this year's edition, the CIIE Bureau and China's regional commerce departments have been co-hosting a series of roadshow stops in major cities since late May.

According to the CIIE Bureau, more stops are still to be rolled out in the country over the coming weeks before Sept 30, the deadline for the expo's visitor registration.

The Shenyang roadshow featured the expo's Equipment and Lifestyles exhibition areas. Business representatives from A&V Waterjet Tech Inc, a United States equipment manufacturer, and Champion Wool Factory from Australia shared their plans onsite to attend the upcoming expo as exhibitors.

Kong Fuan, deputy director of the CIIE Bureau, called on the CIIE trade missions for Liaoning province and Dalian city to step up efforts in recruiting buyers to inject greater vitality into the local economy.

This year's Equipment Exhibition Area is slated to add an outdoor zone to display massive machinery and vehicles applicable to engineering, agriculture, mining, infrastructure and many other sectors.

While retaining last year's three sections — furniture and household items, cosmetics and everyday chemicals and clothing and apparel — this year's Lifestyles Exhibition Area will add a section featuring maternal-infant care and children's products.

The area will also open a dedicated zone for high-end consumer goods. Notably, the area will invite a number of niche brands entering the Chinese market for the first time.

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