BEIJING - The concept of serving media is hopefully to become one of Beijing
Olympic Games legacies, said one of the Games organizers here on Friday.
Sun Weijia, Media Operations department director of Beijing Organizing
Committee of the Olympic Games (BOCOG), admitted that media service was a new
concept to China's event organizers.
"We hope that the concept of media service can be widely accepted after the
Olympic Games because it is part of what we call Olympic Legacy,"said Sun. "Not
just for sport events, other big events, say, Shanghai World Expo in 2010, can
also benefit from it."
"I also hope that the concept can be introduced as one subject in colleges
and universities because we don't yet have classes involving media service. New
subjects such as advertisement, marketing had been added to news curriculum but
media service, as an independent subject, is worth of studying," he said.
The Chinese government and BOCOG promised to offer high-quality services to
the media and BOCOG president Liu Qi stressed and reiterated at last year's
World Broadcaster Meeting and the World Press Briefing of the Games that China
will honor its commitments in the bidding process to provide quality and
convenient services to the media.
"It is inevitable that China have certain laws, policies and regulations that
differ from Olympic tradition but we have promised to follow the Olympic
regulations and tradition," he said.
"In the past two years, we have adapted a series of policies and procedures
to the Olympics. The new regulations for foreign, Hong Kong, Macao and Chinese
Taipei journalists in covering Beijing Olympics are best examples of our
efforts," Sun said.
At the end of last year, China issued Regulations on Reporting Activities in
China by Foreign Journalists during the Beijing Olympic Games and the
Preparatory Period, which came into force on January 1, 2007 and expire on
October 17, 2008.
The regulations allow foreign journalists to report in China without having
to be accompanied or assisted by a Chinese official.
Foreign journalists are also allowed to hire Chinese citizens to assist them
in their reporting activities, through organizations providing services to
foreign nationals, according to the regulations.
According to the regulations, foreign journalists who hold valid identity and
accreditation cards for the 2008 Beijing Olympics and Paralympics can also
travel to China visa free.
The regulations stipulate that foreign journalists may bring a reasonable
quantity of reporting equipments into China duty free for their own use. They
may also bring in, install and use radio communication equipment on a temporary
basis for reporting activities, after completing the required application and
China also issued similar regulations for Hong Kong, Macao and Chinese Taipei
journalists in December, 2006.