New regulations to safeguard trademark logos and images of the 2008 Olympic
Games will be issued soon, Zhao Gang, deputy director of the trademark office of
the State Administration for Industry and Commerce (SAIC), said yesterday at a
At the briefing, organized by the State Council Information Office, officials
said that the new regulation is part of the country's efforts to protect
intellectual property rights (IPR), including those associated with the Games
This is China's first regulatory effort specifically designed to protect
Olympic intellectual properties in accordance with international practice.
Zhao said that with the new regulation, law enforcement offices and
administrative bodies will share a unified guideline and launch campaigns to
stop counterfeiting or pirating related to the Olympics.
"It is incorrect to say that China is only serious in protecting IPRs related
to the Olympic Games," said Zhao, "Actually, we have been very consistent and
serious about IPR protection in all areas."
He said China is determined to stop counterfeiting, a problem that has
triggered many complaints from countries such as the United States and European
On one hand, the country is trying to boost awareness by the public and
organizations about the issue. Last year, retail marketplaces in Beijing,
Shanghai and Shenzhen were warned that no vendors will be allowed to sell fake
products of more than 40 famous international brands.
On the other hand, administrations for industry and commerce and police have
built cooperation mechanisms to speed up investigations and enforcement
Last year, the Chinese authorities investigated more than 50,000
counterfeiting incidents and confiscated or destroyed 30 million pieces of such
goods. In addition, customs found almost 200 million pieces of goods infringing
This year, rural marketplaces will become a priority in fighting
counterfeits, according to SAIC.
Zhao said online traders and e-commerce websites should not get involved in
sales of counterfeits, otherwise they risk punishments given to those in real
As traditional marketplaces build up pressure on vendors that sell
counterfeits, many shop owners have turned to websites such as Taobao.com and
eBay's website in China.
Yin Xintian, a spokesman with the State Intellectual Property Office, said
that with the technology like the Internet and mobile phones, the battle against
piracy and counterfeiting are more difficult.