WORLD> Asia-Pacific
'Sparkling' tagline not good for S Korean tourism
(China Daily)
Updated: 2009-07-17 13:15

South Korea is considering changing its official tourism slogan "Korea, Sparkling" because it sounds too much like a fizzy drink brand, according to the man in charge of promoting the nation's image overseas.

The other national slogan "Dynamic Korea" can also give a negative image of violent demonstrations, Thursday's newspapers quoted presidential advisor Euh Yoon-Dae as saying.

Euh said the tourism association's "Korea, Sparkling" frequently conjures up images of mineral water among foreigners. And while "Dynamic Korea" aims to reflect the characteristics of the fast-growing nation, "some say the slogan induces images of violent demonstrations," he added.