WORLD> America
146-yr-old Seattle paper goes Web-only
(Agencies)
Updated: 2009-03-18 09:20

The P-I had 181 employees, but Managing Editor David McCumber said the Web site would employ about 20 in the newsroom operation and another 20 to sell ads. He said he would not be working on the new site.

Steven R. Swartz, president of Hearst Newspapers, said the online P-I would not just be "a newspaper online."

"It's an effort to craft a new type of digital business with a robust, community news and information Web site at its core," Swartz said.

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Hearst said the online edition will include some of the newspaper's marquee names, including sports columnist Art Thiel, political columnist Joel Connelly and Pulitzer Prize-winning cartoonist David Horsey. Horsey also is under contract to continue drawing for Hearst's other newspapers.

In February, the P-I Web site had 1.8 million unique visitors and 50 million page views, according to Nielsen Online. Meanwhile the newspaper's print circulation was down to 117,000, from nearly 200,000 in 1998, according to the Audit Bureau of Circulations.

It's unclear how the online-only venture will affect the Times, which is controlled by the Blethen family and has a circulation of 199,000. The Times has had severe financial troubles of its own and has cut 500 positions in the past year.

The P-I has had a feisty rivalry with the Times that intensified when the Times shifted from afternoon to morning publication in 2000. But since 1983, the P-I and the Times have shared business operations in a joint operating agreement in which the Times handles advertising, printing and other business functions for both newspapers in return for 60 percent of profits — or losses.

The Times, which also has been losing money and cutting jobs, has long sought to end the joint operating agreement, arguing it threatened the survival of both newspapers. However, ending the deal could be problematic because now the Times will shoulder losses alone during a weak economy, Mackie said.

The P-I's roots date to 1863, when Seattle was still a frontier town and James Watson founded its precursor, the Seattle Gazette, as a four-page weekly.

The newspaper changed hands, names and offices several times — including when the 1889 great Seattle fire destroyed its office — before newspaper baron William Randolph Hearst bought the P-I in 1921 through a representative. Hearst later revealed his ownership of the newspaper in an editorial, according to the P-I archives.

"Every idea, every movement, every debate in Seattle's civic life was reflected on the front page of the paper," said Leonard Garfield, executive director of the Museum of History and Industry in Seattle.

Some of the newspaper's more famous employees over the years included novelist Tom Robbins, columnist Emmett Watson and Frank Herbert, author of the science fiction novel "Dune."

Former P-I columnist Susan Paynter, who retired in 2007 after 39 years at the newspaper, said the P-I pushed the envelope on stories, running early pieces on abortion and the Equal Rights Amendment.

"The P-I was really on the forefront of telling the average person's story and why it mattered," Paynter said.

Horsey, the cartoonist who won the newspaper's only two Pulitzer Prizes in 1999 and 2003, said much would be lost when the print product ceases publishing.

"A daily newspaper tells the stories of a community and lets the people of a city know who they are, who their neighbors are, and the life and issues they share," Horsey said. "When you lose any one newspaper, you lose a piece of that."

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