In Sochi's Olympic Park there are two constants: the Olympic flame burning triumphantly in the middle of the park and the long line of waiting shoppers snaking out of the official store.
The Winter Olympics may be a multi-billion dollar enterprise reaching every corner of the globe, but for many the Sochi Games are strictly a family affair.
Loading up on carbs with Russian bread and potatoes for a long Olympic day has consequences. There's one way to burn those extra calories: Walk the world's longest bobsled track.
Even though the Olympic-winning snowboard didn't have his name on it, Jake Burton found a way to get his hands in on the action.
Forget the parkas and stocking hats. Sunscreen and shades are the must-have items at the Sochi "Winter" Games.
Garment sellers in China and many other countries saw business opportunities in the Sochi opening ceremony glitch, when only four of five rings were lit up, and "Sochi problem rings T-shirts" have become a hit on the Internet.
The latest, greatest, high-tech speed skating suit capable of propelling athletes to record times - reigning 1,500m Olympic champion Irene Wust has heard it all before.
US federal government has issued a warning to US and some foreign airlines that fly to Russia for the Olympic Games about "toothpaste bomb" threats.
The upcoming Sochi Winter Olympics is inspiring Chinese tourists to look for sporting fun in the Russian city despite the traditional winter low season for tourism to Russia.
Go ahead _ just try to get away with it. If you're willing to take the risk, you'll pay the price.
They are young, bright and speak good English. Russia has trained 25,000 volunteers to work at the upcoming Sochi Games.
It may not come naturally to all Russians and, in the run-up to the Winter Olympics, Sochi hotel managers are getting crash courses in how to smile.
Russian Olympic team combines youth with experience and it has been a serious base for future success, Sports Minister Vitaly Mutko said Thursday.