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Updated : 2016-11-25
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Chinese e-commerce giant reported a 38-percent year-on-year increase in net revenues Tuesday for the third quarter of 2016.

Net revenues for the third quarter hit 60.7 billion yuan (9.1 billion U.S. dollars), according to the company's unaudited financial results.

Revenues from services and others, mainly from e-commerce platform business, soared 60 percent year on year to 5.6 billion yuan, the company said.

"We are delighted to announce another strong quarter of results, with solid growth in revenue and new users, as Chinese consumers increasingly prefer to shop online for high-quality products," said Richard Liu, chief executive officer of

Annual active customer accounts rose 57 percent to 198.7 million in the 12 months ending Sept. 30, according to the company.

Fulfilled orders, excluding virtual items, jumped 55 percent to over 400 million in the third quarter, with nearly 80 percent placed through mobile terminals such as smart phones, more than double the amount a year earlier.

Liu said the company will continue to pursue growth while stepping up investment in cutting-edge technologies to further enhance user experience.