China's first Internet finance product that combines consumer finance with the cultural industry has recently been launched. It offers consumers returns on their purchases.

"The Golden Era", a 2014 Chinese-Hong Kong drama film, was selected as the first product. The minimum purchase price of the film ticket is 10 yuan. Purchasers can get between 8% and 16% off according to the specific box office of the film. The higher the box office price, the greater the returns purchasers can obtain.

The returns given to purchasers also include consuming rights, such as access to a stars'celebration dinner, movie tickets for free, and special videos made by the stars for their fans.

Integrating Internet technology, group purchase, an economic way to cover ticket sales, media broadcast royalties, advertising revenue, with Big Data Analysis, the product will eventually be upgraded to be applied to more industries such as automobiles, catering and real estate.