Chengdu, capital of Sichuan province, will hold a shopping festival from Sept 6 to Oct 31 to promote the city's commerce and build itself into a leading consumer goods center.

Commercial districts, retail e-commerce platforms, and over 2,000 consumer goods stores will participate in the event. A series of sales promotions and fashion shows will attract customers during the festival.

The festival is expected to attract 15 million guests with a total sales volume of 15 billion yuan ($2.36 billion) and bolster other consumption by 3.2 billion yuan.

The annual Chengdu Shopping Festival has been held since 2003 and has become an important activity to boost the city's economy and develop its high-end business industry.