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About CIAF
Awards and Exhibitions

Advertising Awards

1. China Advertising “Great Wall” Award

Based on creativity and production, China Advertising “Great Wall” Awards appraises commercial works which have been published in various Medias. In order to promote innovation and creativity, it sums up the gains and losses in creativity and producing throughout the year and indicates the trend of them. Its professionalism, fairness and authority lead it to currently the greatest and most influential advertising awarding appraisal in China. 2010 is the first year that entries in English are acceptable in China Advertising “Great Wall” Awards.

2. “China Moutai Cup” Public Service Advertisements Awards

In order to enhance public service and social responsibility of Advertising people, the 2010 CIAF has specially set up the “China Moutai Cup” Public Service Advertisements Advertisements. It plays a more efficient and active role in spreading advanced culture, building lofty principles and leading the trend of civilization. 2010 is the first year that entries in English are acceptable in Public Service Advertisements Awards.

3. China EFFIE Award 2010 

EFFIE Award is currently the sole international advertising award mainly measured by the effect of advertisement. Along with US EFFIE, France EFFIE and Germany EFFIE etc, China EFFIE uses the same symbol and evaluation standard. Since 2008, works that win China gold, silver and bronze EFFIE are qualified to attend the appraisal of Asia Pacific EFFIE.

4. The 5th “China Elements” Award of International Creativity 2010

In order to inherit and carry forward the vitality and creativity of China element, and to shape unique creative culture of China’s advertising industry; this competition encourages the application and extension of China elements in advertising.

5. The 8th China Internet Advertising Competition 2010

Having been held six times already, China Internet Advertising Competition has become an influential event in advertising industry around China. In 2010, this event will continuously build a platform for advertisers, and bbs fans to communicate with each other. It strengthens the communication between traditional and internet ads, deepens the cognition of advertisers about online ads, maximizes the interactivity of internet, promotes sense of interactive online marketing and continuously prompts the development of China advertising industry.

6. The 8th China Media Marketing Innovation Awards 2010

China Media Marketing Innovation Awards is the only national media operation strategy award in China, which is to promote typical cases and successful experience in the construction of the brand of media through appraisal of all kinds of great media products. Therefore, it plays an important role in strengthening sense of innovation and promoting all-round cooperation among advertiser, advertising agency and media.

7. China “Great Wall” Advertisers Award 2010

In order to award advertisers for their outstanding contribution to China’s advertising industry and promote healthy and harmonious development of it, with the principle of “just, fair and open”, CAA holds this public appraisal in the form of volunteer.

8. The Evaluation List of China Automobile Ads 2010

The Evaluation List of China Automobile Ads 2010 held by CAA provides a communicative platform for the construction and development of China automobile brand culture. The general aim of this event is to promote automobile brand culture and raise the connotation of it.

Professional Exhibitions

1. Exhibition and Fair for Advertising Media and Enterprises

With the development of national enterprises and local media, in order to meet with the mutual needs, enterprises and mediums strive to break the barrier of area so as to maximize the utilization of national marketing resources. This seminar realizes the resources integrity and raises the industrial and social value of CIAF.

2. Exhibition of Advertising Equipments

In order to integrate domestic and international resources and to present modern Ad Technology, equipment and developing trend, the exhibition provides advertising professionals with authoritative communicative platform for information and technology.

3. Exhibition of China Automotive Brand Culture

As one of the main events in 2010 China Automotive Brand Culture Series, it is China’s first exhibition with the theme of the marketing and communication of Auto Brand Culture. In order to promote the development of the marketing of modern auto brand culture, this exhibition will present vehicles, pictures, broadcasts and TV advertisements.

4. China Brand Name Fair

In order to promote the high quality image of Chinese brand names, this fair is an excellent platform for enterprises to promote their brand to all the potential customers.

5. International Excellent Ad Work Exhibition

CIAF exhibits varieties of prize- winning works from more than 15 advertising events around the world, including Cannes Lions, Adfest, New York Advertising Festival and The One Show etc.

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