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Tsingtao beer becomes official SCO beverage

( chinadaily.com.cn )

Updated: 2017-06-15

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Tsingtao Brewery Co Ltd, one of the oldest beer makers in China, was founded in 1903 by German and British merchants under the name of the Tsingtao Branch of Nordic Brewery Co Ltd.

It is known to all that Tsingtao beer has a pleasant aroma and a well-balanced taste. Its high-malty flavor and well-hopped character make Tsingtao a refreshing complement to any Chinese meal.

Tsingtao beer becomes official SCO beverage

Tsingtao beer has become the official beverage of the Shanghai Cooperation Organization. [Photo/ chinanews.com]

It is produced from a spring at Laoshan Mountain, an area famous throughout China for the purity of its water. Tsingtao's ingredients include the highest quality hops, as well as the finest yeast and barley imported from Australia and Canada.

Since its introduction, Tsingtao beer has enjoyed impressive sales growth and has always been the number one beer in China.

Tsingtao beer is sold in more than 100 countries and regions, including the United States, Canada, Britain, France, Germany, Italy, Australia, South Korea, Hong Kong and Macau. It is the top-selling Chinese beer in foreign markets.

Tsingtao Brewery now ranks among Fortune 500 companies. With a brand valued at more than 116.875 billion yuan ($17.2 billion), it leads China's beer industry according to the World Brand Lab.

The company was selected as an official sponsor of the Beijing 2008 Olympic Games. Its beer has also been served at the banquets of important international conferences such as APEC, G20 and SCO meetings.

 

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