Sunvim Group explore new 'Blue Oceans'

As the year goes on, Sunvim Group's automated production lines operate at full speed, with workers proudly noting that one in three towels exported to Japan is made by Sunvim. From a small enterprise to a global home textile leader, Sunvim continues to grow and innovate in the new era.

From products to brands: Pioneer new horizons through innovation

Innovation is Sunvim Group's core strength, keeping it at the industry forefront through technological and product advancements. Its towel water absorption standards exceed industry norms, reinforcing market leadership.

Sunvim Group's premium towel products. [Photo provided to chinadaily.com.cn]

With two major brands, Sunvim is an official Olympic-licensed manufacturer, with a brand value of 6.2 billion yuan ($852.50 million). The company also leads national-level technical platforms focused on new fiber development and research initiatives. In 2023, Sunvim solidified its industry leadership with sales of 5.34 billion yuan and exports of $499 million.

From weaving to smart manufacturing : A new era of productive power

Sunvim Group is transforming traditional manufacturing through digitalization and automation. In its cotton spinning factory, automated production lines have increased efficiency, reducing labor from over 100 to fewer than 20, while improving product quality by 10 percent and cutting energy consumption by 5 percent.

A female employee working at Sunvim Group's workshop in Gaomi, Weifang, Shandong. [Photo provided to chinadaily.com.cn]

With improvements in equipment, management, and technology, Sunvim has built a comprehensive industry value chain. As China's largest exporter of home textiles, the company expects 2024 sales of 5.3 billion yuan, exports of $500 million, and a total tax and profit of 850 million yuan, maintaining its industry leadership.

From industry to supply chain: Explore new "blue oceans”

 Sunvim Group's state-of-the-art factory facilities in Gaomi, Weifang, Shandong. [Photo provided to chinadaily.com.cn]

Sunvim Group has modernized manufacturing through digitalization and intelligent remodeling, while expanding into emerging industries. The company has developed innovative functional coating materials and partnered with Qingdao University of Science and Technology to enter the new energy and fine chemicals sectors. The company achieved a production value of 200 million yuan in 2024, paving the way for future growth by exploring new "blue oceans" of opportunity. (Edited by Lin Li)