E-commerce talent boosts rural vitalization in Shandong

Products are snapped up as quickly as anchor Dong Meili presents them to buyers, during a livestreaming broadcast. [Photo by Du Ning for chinadaily.com.cn]

Goods were flying off the shelves fast and thick as e-commerce anchor Dong Meil flogged appealing products to online customers on July 3 in her livestreaming room in Juancheng county – located in Heze city, in East China's Shandong province.

All the clothes Dong sold were produced by local manufacturers in Fuchun town, including such processes as spinning and fabric production to printing and dyeing.

To expand the market for local products, Juancheng county has built a "specialty products plus e-commerce" marketing model. This trains local residents to become e-commerce anchors, by connecting them with local enterprises and specialty products.

Juancheng is widely said to be attaching a great deal of importance to the training of e-commerce talent. Since the start of the year, it has organized three training courses on live streaming skills for popular short video platforms such as Tiktok and Kuaishou.

It's also established an e-commerce new industry training base that has offered more than 30 sessions and benefited over 1,600 trainees.

What's more, the county has cooperated with internet of things platform enterprises to set up an "AI data labeling" training base to develop the digital economy. To date, more than 10 data labeling training sessions have been held, involving nearly 500 participants.

To support the county's e-commerce industry, Juancheng has built an e-commerce service platform that integrates training and incubation, livestreaming sharing and agricultural product displays. It also provides incentives and subsidies to facilitate the development of e-commerce.

"We will enhance training programs to cultivate livestreaming talent, train local influencers, promote the transformation and upgrading of traditional industries and accelerate the economic development of the county," said an official from the human resources and social security bureau of Juancheng county. (Edited by Fan Yuanyuan)