Yihaodian.com, the Chinese B2C e-commerce website subsidiary of the American retailer Walmart, realized sales of 11.54 billion yuan in 2013.
According to Yu Gang, chairman of Yihaodian.com, the company's five major strategies for 2014 are category expansion, mobile business acceleration, regional expansion, business model innovation, and big data application implementations.
Yu revealed that by the end of 2013, Yihaodian.com achieved online sales of 3.4 million stock keeping units, which was twice as that of 2012. Meanwhile, the number of their registered users increased from 29 million at the end of 2012 to 57 million.
Yihaodian.com reportedly gained excellent performance in the imported food market. From January to November 2013, Yihaodian.com's sales of imported milk accounted for 37.2 percent of total imported amount in China.
At present, Yihaodian.com has established operating centers in Quanzhou, Fujian province, and Jinan, Shandong province. The company also built an automation B2C e-commerce warehouse in Hongmei, Guangdong province, which is claimed to be the largest of its kind in South China.
While maintaining its development in Shanghai, Yihaodian.com accelerated its expansion in first- and second-tier cities across China. Its sales in Beijing, Tianjin, and Tangshan achieved an annual growth of 162 percent; its sales in Guangzhou and Shenzhen increased by 169 percent year-on-year; its sales in southwestern China increased by 136 percent; and its sales in Central China increased by 209 percent.