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Zhongguancun promotional video plays in Times Square
By Gai Shuqin (chinadaily.com.cn)
Updated: 2012-08-22

 

Zhongguancun promotional video plays in Times Square

Among the many billboards in Midtown Manhattan, a 19.5-meter-high by 12.2-meter-wide screen displayed the video. The screen was rented by the Xinhua Gallery (Beijing) Cultural Transmission Co Ltd, an institution subordinated to Xinhua News Agency.

A promotional video of Zhongguancun Science Park was broadcast in New York's Times Square on August 16, showcasing China's high- and new-technology industries.

The 30-second video promoted many famous high-tech enterprises, Internet companies, universities and other institutions in China, including Lenovo, Baidu, Sina, Sohu, Tsinghua University and the Chinese Academy of Sciences.

In the short film, several gazelles run swiftly along Zhongguancun Street. The gazelles represent the "gazelle companies" in the science park's Gazelle Plan, launched and implemented by the Zhongguancun Management Committee in 2010.

According to the plan, the committee provides financing solutions for Zhongguancun's gazelle enterprises, or small- and medium-sized enterprises. Zhongguancun allocates annual loans totaling 5 billion yuan ($786 million) for these promising companies.

New York's Times Square, nicknamed "The Crossroads of the World", attracts 40 million visitors from all over the world every year. Among the many billboards in Midtown Manhattan, a 19.5-meter-high by 12.2-meter-wide screen displayed the video. The screen was rented by the Xinhua Gallery (Beijing) Cultural Transmission Co Ltd, an institution subordinated to Xinhua News Agency.

Since August 2011, the screen has played promotional videos of provinces and cities such as Shandong, Shanghai, Chengdu and Suzhou, as well as companies such as Wuliangye Liquor.

Zhongguancun Science Park originated from Zhongguancun Electronic Street in the early 1980s. After two decades, it has gathered nearly 20,000 new- and high-technology enterprises such as Lenovo and Baidu. It has also formed a hi-tech industrial cluster represented by firms in electronic information, biomedicine, energy and environmental conservation, new materials, advanced manufacturing and aerospace.

As a high-end industrial area and cross-administrative region in Beijing, the park makes significant contributions to the capital's economic development. It aims to build a science and technology innovation center with global influence within 10 years.

Edited by Chen Zhilin and Michael Thai

 

Zhang Yiping

Director of the Minor Enterprise Service Center of the BMDRC

 

Yu Jun

President of Zhongguancun Development Group

 

Yu Yang

President and CEO of Analysys International

 
 

Zhongguancun Science Park