High-waisted jeans are on the rise. So it's goobye muffintop at last as retailers report the shape-enhancing new arrivals are walking out the door.

David Jones has reported that the high-waisted style is the fastest growing category. And other major retailers including Jeans West and Sportsgirl have jumped on the trend.

"They give you a waist, shape your backside and work well with this season's wedge heels,'' said David Jones women's wear general manager David Bush.

"We are finding that customers, who have had their fill of low-rise jeans, have gone to the other extreme."

Leading the trend is Australian label 18th Amendment, which is stocked at David Jones. The brand, which is manufactured in Sydney, is also in top stores including LA's Fred Segal and London's Harvey Nichols.

"Kate Hudson was spotted in our jeans in New York three weeks ago and there are waiting lists for them in London,'' said 18th Amendment owner Rachel Rose.

The label's designer Rebecca Dawson said she believed high-waisted jeans were flattering.

"They give the illusion of lengthening the leg and narrowing the waist,'' Ms Dawson said.

"They also eradicate the dreaded muffintop.''

Chain stores have also been quick to pick up the trend. Jeans West have just introduced four high-waisted styles in their Spoylt and Alba Fan Club ranges. Sportsgirl's first high-waisted jeans hit the store next week. With the waist line rising nearly 10cm at the front, it is a major step away from low-rise.