Hollywood star Ioan Gruffudd
has thrown his weight behind the campaign to save 300 jobs at a closure-threatened Burberry factory.
The firm's Rhondda Valley plant, in south Wales, is the centre of a high
profile campaign aimed at ensuring production is not switched overseas.
Gruffudd, who grew up in nearby Aberdare, has written to the firm's chief
executive asking her to reconsider.
His intervention comes as a result of local AM Leighton Andrews who released
a letter from Gruffudd outlining his action.
Gruffudd and Oscar winning actress Rachel Weisz were recruited by the British
firm last year as global faces of the brand.
Bosses at Burberry have been increasingly under fire since announcing plans
to axe their Welsh plant and switch production to China.
That factory is close to where Gruffudd, star of TV's Hornblower and
blockbusters such as the Fantastic Four, grew up.
Mr Andrews, AM for Rhondda, contacted Gruffudd asking for his support in the
battle to keep the plant in Britain.
In a letter of thanks to Mr Andrews, originally written in his native Welsh,
Gruffudd joins the revolt against the Burberry decision.
His intervention is just the latest in a growing backlash against Burberry
which includes the Prince of Wales, who is understood to have contacted the
Government asking how he might help.