Girls Aloud singer Sarah Harding has been unveiled as the new face of Ultimo lingerie, created by Glasgow-based entrepreneur Michelle Mone. Sarah is wearing a black "frontless body" from the range.

After Rachel Hunter and Helena Christensen, it's now the turn of Sarah Harding to help boost the sales of Ultimo, one of the world's most famous lingerie brands.

The platinum blonde beauty from Girls Aloud has become the new face and body of the Glasgow lingerie firm.

Sarah, 24, said she is "honored" to model for the brand, owned by entrepreneur Michelle Mone, adding: "The lingerie is gorgeous."

"Sarah had never modeled before but she was fantastic on the day of the shoot," The Sun quoted Ms Mone, as saying.

¡°She was signed to appeal to a younger market and to further demonstrate Ultimo¡¯s ability to enhance a woman¡¯s confidence, both inside and out," she added.(ANI)