Sisley opens its first India store in New Delhi


Updated: 2006-10-30 10:36

Photo Credit: Benetton

Sisley arrives in India with its first store opening in one of the liveliest shopping streets in New Delhi. Member of the Benetton group, Sisley is to become a landmark for all the city¡¯s fashionistas.

The new Sisley store is spread out on a 400 square meters two level space, with the women collection on the first level and men¡¯s collection at the lower level both including a range of accessories. The interiors spell Chic and ergonomic with a black decor, shiny white stripped displays all suffused with mood lighting to give the impression of a discreet, private and highly personal shopping experience.

Luciano Benetton, chairman of the Benetton Group, says: ¡°It is a great pleasure for me to announce the opening of the first Sisley store in Delhi. The launch of our trendsetting label in India strengthens Benetton¡¯s presence on a market that is strategic for us, and with which relations are becoming increasingly strong and profitable. The expansion plan includes not only the opening of new stores in Delhi, but also the exporting of this experience to other major Indian cities. I am certain that Sisley will gather the same success and the same admiration which sophisticated Indian customers have shown United Colors of Benetton¡±.

Photo Credit: Benetton

The Delhi store will launch its Fall/Winter collection 06-07 fully in line with the latest trends. This collection reflects its wealth of inspiration and the moods interpreted by the various lines ¨C from urban chic to English country, sexy underground to the new Lolita, muted ethnic to sophisticated military. All this set off by the ¡°right¡± accessory, designed to enhance a look or simply to be trendy per se, as is only right for a label with a strong personality.

With 850 retail outlets distributed all over the world, Sisley is a presence in the fashion industry and a very distinctive style of dressing, a label that is trendy yet always with good taste and restraint. Since 1968, the year of its incorporation, to date, Sisley has stayed true, season after season, to this vocation as an avant-garde name. Sisley designers who produced the collections, as always, are one step ahead of current style. Advertising campaigns shots by Terry Richardson, have contributed to publicizing Sisley's strong and trendy image.