Lancome announces Elettra Rossellini Wiedemann as new spokesmodel
Updated: 2006-09-05 14:40

Lancome, the leading French luxury beauty brand, is thrilled to announce it has signed Elettra Rossellini Wiedemann as its newest spokesmodel. A student, model and world traveler, Rossellini Wiedemann personifies what it is to be a modern woman these days. Her energy, passion and joie de vivre make her a perfect personality for the French beauty brand, while the fact that she is Italian and Scandinavian on her mother's side, German on her father's side and American by nationality will serve her well as she represents Lancome in countries around the globe.

"Due to her cosmopolitan background, Elettra is a young woman of her time who lives in New York, regularly travels to Paris, which she loves, and always remains in touch with the world around her," says Odile Roujol, General Manager of Lancome International. "Simply by looking at her and listening to her, one knows that she will contribute her grace, intelligence and optimism to the Lancome vision of women."

Rossellini Wiedemann is no stranger to Lancome, as her mother, the actress and model Isabella Rossellini, represented the brand for 14 years. "When Elettra told me she had signed with Lancome, I felt as if I had reunited with a dear friend," said Rossellini.

Rossellini Wiedemann, with her luminous brown eyes, light brown hair and Audrey Hepburn-like charm, will be featured in advertising for a number of products, including new foundation, mascara and lip gloss. Her first ads, for skincare, will break in Asia at the end of 2006; other advertising campaigns will run worldwide starting in January 2007.

Rossellini Wiedemann was born and raised in New York City. When she isn't walking the runway for top fashion brands such as Alberta Ferretti, Bill Blass and Diane von Furstenberg, she can be found at college in Manhattan, studying politics, history and economics. During the first half of her summer break from school, she worked on her debut Lancome advertising campaign; during the second half, she volunteered in Africa at a world-renowned center for elephant conservation.

Like her mother, Rossellini Wiedemann never planned on becoming a model. When she was 15, a family acquaintance suggested she give modeling a try. Her first booking was for German Vogue and she subsequently appeared in top fashion magazines including American Vogue, Teen Vogue, Glamour, Ten, Harper's Bazaar and Another Magazine. This work has brought her before the lenses of such respected photographers as Bruce Weber, Nathaniel Goldberg, Pamela Hanson, Robert Erdmann, Ellen von Unwerth and Fabrizzio Ferri. Rossellini Wiedemann has been featured in Abercrombie & Fitch's quarterly catalog and ad campaigns for Salvatore Ferragamo, Bill Blass and Catherine Malandrino.

Rossellini Wiedemann, who is fluent in English, Italian and French, says the best part of her job is getting to travel around the world, see different cities and learn about other cultures. When she isn't working and studying, she keeps in shape by playing sports and doing yoga. She is a very active, open-minded and curious young woman who is conscious of social issues and has numerous interests, including art, science and the protection of the environment.