David Beckham has been known to sport a layer of designer stubble from time to time, but the footie ace has now gone for a striking new look by appearing in ads with a moustache. The Real Madrid star hasn't decided to go for a Charlie Chaplin look, though - instead he is sporting a milk moustache for the high-profile "Got Milk?" campaign.

The new posters, which will soon be appearing on billboards all across America, show the English star wearing only a pair of jeans and a thin layer of creamy white goodness across his upper lip. Fronting the high-profile publicity drive is evidence of the 31-year-old's growing popularity in the United States.

And while Becks follows in the footsteps of stars like Britney Spears and Angelina Jolie by promoting dairy products, his wife Victoria is also finding success across the pond. The former Spice Girl has agreed a deal to present a new fashion reality show which promises to be a cross between Britain's Next Top Model and Heidi Klum's Project Runway.

"It will be a fashion proposition that will fit her fashion business," revealed the mum-of-three's manager Simon Fuller. "It will be more serious than a reality show but will still be very entertaining because Victoria is so funny. She has found her niche - she can walk into any room in the fashion world and she knows as much, if not more, than anyone."