Kylie said in a statement : "the launch of my new fragrance coincides with a new chapter of my life. I chose Coty as my fragrance partner because their passionate and intimate approach to fragrance is similar to my passion as an entertainer."

Steve Mormoris, Senior Vice President, International Marketing for Coty Inc. said that Kylie would be totally involved in the project and that she had "a real passion and dedication to the development of the fragrance."

He added : "Kylie Minogue represents the many contrasting qualities of today's modern woman. She is sensual yet sweet, sexy and charming.

She is delicate as well as strong, seductive, glamorous and playful and so much more. The scent reflects Kylie Minogue's multi-faceted personality."