The peak of Taobao's daily sales last year reached 1.95 billion yuan, said Daniel Zhang, Taobao's chief financial officer, at a press conference on Jan 6. That was higher than total retail sales on an average day in Beijing in November, which was 1.89 billion yuan.
Taobao, with 370 million registered users by the end of last year, said average transactions of a Taobao buyer increased 35 percent last year from 2009.
The number of Internet users in China reached 450 million by the end of November, up 20.3 percent year-on-year, according to figures from the State Council Information Office.