The past year has been crunch time for Munising High School junior Alex Johnson. He ate a bag of Cheetos every day at lunch, and collected empty bags from classmates. His locker eventually became stuffed with 3,500 bags from the cheese-flavored snacks - each of them worth one gift point. One of Johnson's teachers sent an e-mail to Cheetos manufacturer Frito-Lay Corp. "They liked it so much, they sent somebody here," said Johnson, 17. That someone turned out to be Chester Cheeto, a costumed cartoon figure and the point character in Cheetos marketing and advertising. Chester appeared at a pep rally for the basketball team, and presented Johnson with a scrolled declaration proclaiming him an "honorary deputy of cheese." "I think it's unusual and funny that this has actually happened," Johnson said. "It's kind of cheesy." Johnson hasn't decided what he would redeem his Cheetos gift points for. "Whatever the biggest thing is," he said. (Agencies) | 对于玛尼森高中三年级的亚历克斯·约翰逊来说，过去的一年是在"嘎吱嘎吱"的咀嚼声中度过的。 每天中午他都会吃一袋"奇多"脆（一种膨化食品），而且还向其他同学收集"奇多"空包装袋。他的橱柜里塞满了3500个奶酪口味的"奇多"脆包装袋--每个袋子积一分，凑齐一定分数就可以换到相应的礼物。 约翰逊的老师知道后，给生产"奇多"的 菲力多公司发了一封电子邮件。 17岁的约翰逊后来描述说："他们（公司）对此很感兴趣，于是派了一个人过来。" 而派来的这个人竟然是"切斯特"--"奇多"脆广告销售活动的卡通形象和积分奖品。 "切斯特"在学校篮球队的士气动员会上突然出现，还带来了一纸声明，宣布约翰逊为奇多脆奶酪口味的 "荣誉代言人"。 约翰逊说："难以相信这都是真的，太有趣了，一切就象奶酪一样妙不可言。" 约翰逊还没有想好要兑换什么样的礼物。不过他说："不论是什么礼物，一定要块头最大的。" （中国日报网站译） |
Updated: 2003-03-03 01:00
