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As blogging blooms in China, firms aim to cash in
By Sophie Taylor (Reuters)
Updated: 2005-08-10 10:05

HUNDRED SCHOOLS OF THOUGHT

Bloggers in the United States have come to hold considerable sway over public discourse, debunking news reports and influencing decision makers.

Whether blogging will give rise to a comparable class of self-made, pyjamas-and-slippers political pundits in China may hang on the trade-offs foreign, as well as domestic, companies make in order to operate in the country.

Microsoft's blog venture in China recently came under fire for censoring words such as "freedom," "democracy", "human rights" and "Taiwan independence" from the subject lines of its free online journals.

Microsoft rivals such as Yahoo and Google and homegrown players Sina Corp. and Sohu.com have also been known to censor content in the country.

"It's hard for us to avoid the censorship, but we have to protect the business," said Bokee's Wen. "When you do business in China, you have to follow the rules."


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