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As blogging blooms in China, firms aim to cash in
By Sophie Taylor (Reuters)
Updated: 2005-08-10 10:05 BATTLE OF THE BLOGS
China is the world's second-largest Internet market after the United States
with 120 million users forecast by year-end. But the number of bloggers is still
relatively small at about 6 million, according to various sources.
Microsoft says over 1 million users in China have joined its "MSN Spaces"
service so far, which is operated out of China and was launched in the country
just three months ago.
That number is growing an average rate of 30 percent a month, said Sally Ip,
MSN Asia's regional trade marketing manager.
Bokee, which was set up in 2002, claims the biggest share of China's blogging
market with about 2 million registered users, and said it is adding 6,000-10,000
daily.
Since blogging services are usually free, companies make most of their
revenue from advertising.
Bokee's Wen said he might begin to charge for blogging services at the end of
this year, but still saw most of the company's revenue coming from advertising
and wireless charges.
Bokee's site carries ads from the likes of Dell (DELL.O: Quote, Profile,
Research), Nokia (NOK1V.HE: Quote, Profile, Research), Hewlett-Packard (HPQ.N:
Quote, Profile, Research) and IBM (IBM.N: Quote, Profile, Research), although
the firm declined to say how much revenue it generates.
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