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    Beijing dozen roll out homegrown standard
Liu Baijia
2005-05-26 05:48

Saving the country billions of yuan was the inspiration for a summit of a dozen Chinese audio visual manufacturers in Beijing yesterday.

The aim of the meeting was to promote the homegrown audio and visual standard (AVS) which is used in DVD players, mobile phones and video recorders.

Domestic home appliance makers including TCL, Skyworth, Haier, Changhong, SVA, and telecom equipment giants Huawei Technologies and ZTE all signed up to become the first 12 members of the AVS Industrial Alliance.

"We have made significant progresses in developing AVS technologies in the past six years, but winning the support of the industry is the most vital step in our success," said Xu Shuncheng, chairman of the industrial alliance and former director of the department of science and technology at the Ministry of Information Industry.

The AVS standard comprises a set of hardware specifications and software for encoding and decoding audio and video contents on electronic devices. It can also be applied to broadcasting on the Internet, satellites and cable TV networks. The AVS has much better encoding and decoding efficiency than the current mainstream international standard MPEG2 and is in direct competition with coming MPEG-4, MPEG-4 AVC and Microsoft-led WMV9 technologies.

Gao Wen, chairman of the AVS working group, said his standard would adopt an open and low licensing policy, although the licensing scheme is still under revision.

It is estimated that Chinese manufacturers could save more than US$1 billion in encoding and decoding chips alone, should the Chinese standard become internationally accepted.

The standardization process is almost complete with a draft having been sent to the Ministry of Information to establish the system as a national standard.

Beijing-based chip designer Celestial Semiconductors have developed encoding and decoding chips and the Chinese electronic giant SVA has already made some prototype TV sets.

(China Daily 05/26/2005 page10)

                 

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