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Playboy plans to open club in Shanghai
Iconic brand Playboy plans to open a club in China's commercial capital of Shanghai - a first for the communist nation which still bans the company's flagship men's magazine. A formal announcement of the move was expected at a news conference by Playboy Enterprises International Inc. and Shanghai Entertainment Ltd. planned for Tuesday.
However, China still bans the sale of Playboy and other magazines featuring photographs of nude women, although some such volumes are sold legally as art books. The government this summer also launched a crackdown on Internet pornography, shutting nearly 1,500 Web sites and handing out sentences of up to 15 years to people running them. Chicago-based Playboy Enterprises Inc. publishes Playboy magazine in 18 countries. The company's famous rabbit head logo is also licensed for a variety of products, especially popular in China and other parts of Asia. However, the company's Playboy Clubs that were a fixture of 1960s America are long gone. The last one, located in Manila, the Philippines, closed in 1991. The company announced last month it had rebounded to post a third-quarter profit of $1.9 million, as advertising rose sharply at the company's flagship magazine. |
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