S. China province bans radio advertising of medical treatments
( 2003-12-09 11:14) (Xinhua)
Hainan Province, in southern China, has banned local radio stations from
broadcasting medical therapies, in a bid to curb exaggeration and fraudulent
activities in the field.
Meanwhile, television advertisements targeting medical products have come
under official scrutiny, according to an order issued by the Medical Department
of the provincial government.
Hainan, which is among the first Chinese provinces to restrict medical
advertising, launched the crackdown in February.
In China, radio broadcasts are one of the major sources of fraudulent
information about medicine and other lucrative products.