Company contributes to Chinese auto industry
Since the coming of the new century, instead of resting on the laurels of
past successes, the Volkswagen Automotive Group, adjusted its strategy with a
view to improve research and development, expand the models and variety of
automobiles and enlarge its investment in China. Volkswagen Group is the
largest, earliest and most successful foreign partner of China's automobile
industry. Volkswagen established ties with China as early as 1978 and
achieved remarkable progress in co-operation with Chinese peers. The
relationship sets the benchmark for economic and technology co-operation between
China and Germany. Shanghai Volkswagen - the first joint venture of its
parent company - was founded in October 1984. It is a 50-50 joint stake with
Shanghai Automobile Inc as the Chinese partner. In the past 20 years, Shanghai
Volkswagen launched Santana, Santana 2000, Passat, POLO and GOL and became the
largest car manufacturer on the Chinese mainland. Volkswagen's second joint
venture on the mainland - the Changchun-based FAW (First Automotive Works)
Volkswagen was founded in February 1991. Volkswagen held 40 per cent of its
shares and FAW held the remaining 60 per cent. FAW Volkswagen produced Jetta,
Audi, Bora and Golf and became China's second largest car producer. In
January 2003, Volkswagen, FAW Group and Shanghai Automobile Group jointly
founded Volkswagen Transmission (Shanghai) Co Ltd, which will be devoted to the
production of first-rate transmissions. Shanghai Volkswagen and
FAW-Volkswagen have sold over 3.3 million cars so far and contributed heavily to
China's automobile industry. In 2002, the first year after China's WTO entry,
the two Volkswagen joint ventures sold 512,000 cars, an increase of 42.8 per
cent over the same period in the previous year. Both figures set new
records. The two companies are the undisputed leaders in terms of car output
and sales. Meanwhile, Shanghai Volkswagen and FAW-Volkswagen have inked their
names in China's Top 500 Foreign-Funded Companies and Top 10 Foreign-Funded
Companies Bulletin for years, reaping both social and economic profits. The
success of Shanghai Volkswagen and FAW-Volkswagen has provided experience and a
model for the domestic automobile industry to attract foreign funds. Thanks
to generous support from the Chinese Government and sincere co-operation between
Chinese and German partners, the two joint ventures are set to reach higher
levels of progress and raise the standard of the entire automobile industry in
China. After launching such leading products as Audi A6, Passat, Bora and
POLO; Shanghai Volkswagen and FAW Volkswagen unveiled four new models in 2003,
including GOL, the first double-door compact car in China, the cutting-edge
three-wagon POLO, medium-end sedan Audi A4 and the world's classic Golf. Touran,
Volkswagen's latest product, is soon to be produced on the mainland. During
the 20 years of co-operation with Chinese partners, Volkswagen learnt to look at
things on the long term. It focused on introducing advanced technologies and
products while training local technological and management professionals, while
carrying out its localization strategy and support the development of China's
own automobile parts industry. Volkswagen's China strategy will focus on
beefing up co-operation with Chinese partners, seizing opportunities to sharpen
the competitive edge of its automobile plant on the mainland and produce and
sell over 1 million cars in China by 2007. China will be the pillar and export
base of Volkswagen in the Asia-Pacific region in the future. To achieve the
goals, Volkswagen will spare no effort to reduce costs, improve technology and
product quality, procurement, marketing and after-sale service and train more
technicians and managers in China. Volkswagen always devotes its support to
the culture, education and public welfare in China. It offered generous
support and donations to the "Project Hope," flood control and damage repair,
forestation along the Great Wall, the Beijing International Music Festival,
Beijing Zoo Panda Research Centre, Volkswagen Tongji Automobile Research
Institute and China Science and Technology Museum, and founded the Volkswagen
Music Fund to promote the music industry in China. During the struggle
against SARS in spring, Volkswagen Group donated 1 million yuan (US$120,000) to
the Beijing municipal government through the Ministry of Health and a Passat
ambulance to Beijing Hospital, a sign of its responsibility and resolution to
fight the disease side by side with the Chinese. According to Volkswagen's
latest plan in 2003, it will invest up to 6 billion euros (US$7 billion) in
China in the next five years and lift its output on the mainland from the
current 0.8 million to 1.6 million. Volkswagen is well-prepared for
opportunities and challenges after China's WTO entry, and is determined to team
up with Chinese partners to face the challenge and keep its promise to China:
Volkswagen was, is, and will always be a loyal friend of the
Chinese.
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