Adili: Nut cakes passing on the Chinese Dream

A photo of Adili (middle), Jiang Jinya (right) and Jiang Chunyang together in the small workshop at the start of their business. Photos taken on May 22, 2014.

Hunan Dream Start E-commerce Co., Ltd, one company on the 13th floor of the Entrepreneur Plaza in Lugu Industrial Park, Changsha, Hunan province, is run by Adili Maimaititure, a Uygur youth from Shache county, northwest China's Xinjiang Uygur autonomous region. He, a junior student at Changsha University of Science & Technology, launches a shop online together with his classmates Jiang Jinya and Jiang Chunyang. On a wall of their office, there is a sign “Maimaiti Adaxi” in both Chinese and Uygur, which means “Maimaiti: Your Friend”. And the three colleagues have already been the closest friends with each other in life, not just in business.

Born in a family invloved Xinjiang nut cakes, also called Qiegao informally, Maimaiti is fully confident of making Qiegao his business very early, due to the setting where his father supported the six children with this type of cake. And now Adili's dream is starting off.

As far as the end of August, 2014, the company's sales were more than 30 million yuan. According to Adili, his target is to hit 120 million yuan in sales this year. On the occasion of celebrating the 60th anniversary of Xinjiang, he has a passion for doing something for his hometown. "I have a desire for running a retail shop marketing Xinjiang's agricultural specialty, bringing the native Xinjiang foods for more customers", says he.