ROME: The Italian "way of life" will be exposed and is set to play a leading role at the 2010 Shanghai Expo, Beniamino Quintieri, government supervisor for the event, told Xinhua in an interview on Tuesday.
"The Italian government is working at a rich program for the universal exposition of 2010, full of events. An enormous pavilion will be set-up, along with a permanent exhibition of the Made-in- Italy traditional products," he said.
Quintieri, who has recently returned from a visit to Shanghai, explained that the goal is to spread awareness not just in China but in all Asia of "Italy's excellencies in all sectors, especially on the agro-alimentary industry and culinary traditions of our country."
Considering that Shanghai Expo leading theme is "Better city, better life," the Italian contribution to the exhibition will concentrate as well on architecture, environment, city well-being and life quality, he added.
"Our exposition will be titled 'The Italian Way of Life,' already much appreciated world-wide," Quintieri said, adding that at the core of the so-called Italian style is food of quality and great variety.
"Italian cuisine and diet have a global appeal which is increasing year on year bringing to a great success and admiration for our agro-alimentary industry."