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Govt cracks down on illegal commercials

By Zhao Chunzhe (chinadaily.com.cn)
Updated: 2009-12-11 15:13

The State Administration of Radio, Film, and Television (SARFT) has banned 3,600 medical and shopping television ads in 2009, saying they were "illegal" recently.

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"Eliminating illegal ads campaign never comes to a closure. Some ads are extremely vulgar, fake and sex-centered, which accounts for seventy percent of the total complaints in radio and TV regards," said Ren Qian, the administration's vice director of Media Management.

Starting on January 1, 2010, regulations for television and radio commercials will be even stricter, according to a report in the People's Daily on Friday. This is the fourth campaign SARFT has launched to eliminate illegal ads.

The agency screened 10,000 hours of commercials on 380 television programs and 40 radio programs last year for illegal ads.
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