CHINA> National
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CHINA> National
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Chinese businesses look to Olympic boost
(Xinhua)
Updated: 2008-08-04 23:41 "It all depends on yourself to maximize the economic returns. An Olympic logo next to your brand is certainly an advantage, but that doesn't immunize anyone from the market competition," said Lu, also an expert on Olympic economy. Yili Industrial Group, one of China's largest dairy producer in Hohhot of Inner Mongolia, will provide an estimated 14 million yuan of milk, yogurt, cheese and ice cream to the Beijing Games. From the production lines at the group's seven plants to the Olympic tables, the group said, it has imposed stricter quality control measures. "The Games are like a magic cube -- only the few lucky ones can benefit," said Yili Group's President Pan Gang. "From production management to quality control, we have bolstered our overall capacity to stand the test." |
