The Magic Gourd (Baohulu De Mimi), Walt Disney China's first studio
co-production here, will hit the big screen on the Chinese mainland this summer
"China is the priority of the entire company," Stanley Cheung, executive
vice-president and managing director of The Walt Disney China, said.
"In addition to bringing more Disney family entertainment content to China,
we attach great importance on finding locally relevant and appealing content."
The human and computer-generated picture is the result of joint efforts of
the Walt Disney China, Hong Kong's Centro Digital Pictures and China Film Group
Corporation, with the first two cooperatively making the film with the third in
charge of national distribution.
The film's story is the contemporary adaptation of a classic novel written in
1958 by one of the most celebrated authors of Chinese children's literature, the
late Zhang Tianyi.
The fantasy focuses on Wang Bao, a precocious boy who chances upon a magic
gourd that accomplishes everything he needs or wants to do.
Disney chose a Chinese children's literature classic for its first local
launch because of the story's widespread popularity among Chinese.
"We respect and appreciate the deep-rooted rich Chinese culture," Cheung
"Our production team may be very international, but the content will continue
to focus on China's local stories."
Weng Li, spokesman of China Film Group Corporation, said they would spare no
effort promoting the movie.
Centro Digital Pictures' special effects, which have featured in the hit
films Kill Bill and Kung Fu Hustle (Gong Fu), will showcase the latest visual
effects technology in the Disney film.
Chinese animation industry insiders said they hope that the combination of
local stories, international production teams and the world's renowned animated
pictures producer would help lift China's flagging cartoon film industry out of
gloom and compete internationally.
The film trailer can be viewed at www.disney.com.cn.