IV. Advocacy Plans
(I). Large-scale advocacy
1. A China IPR Protection Achievements Show will be staged on 16-23 April at
the China Military Museum in Beijing.
2. An IPR Protection Week (20-26 April) will be launched in association with
3. Foreign journalists will be invited to report on China's IPR protection
4. The Ministry of Public Security will introduce two large-scale advocacy
initiatives in April and August respectively by holding press conferences and
destroying pirated publications and infringing commodities.
5. The 8th Audio-Visual Products Market Legal Advocacy Campaign will be
carried out nationwide in late April.
6. Central-level media groups will be led to different localities and
enterprises to report on enterprises that have developed through proprietary
intellectual property rights and typical IPR protection cases.
7. Researches and interviews will be conducted on IPR related hot topics and
key issues to raise public awareness and look for effective solutions. Priority
areas will include non-service invention-creation, patent-to-technology
transformation and the IPR protection awareness of the younger generation.
8. Besides the CCTV Innovation Award, more activities are being attempted to
encourage innovation and magnify the influence of the IPR protection regime.
(II). Press conferences
1. The "Ten Typical IPR Protection Cases of 2005",
2. China's latest progress in IPR protection,
3. A press conference by the State Council Information
Office on April 20
to release the White Paper on China's IPR Protection
(III). IPR-specific TV Programming
1. DVD programs featuring IPR protection will be produced, and illustrated
books on IPR protection and pamphlets on IPR protection know-how will be
published. All these materials will be issued directly in a focused way to
ensure the continuity of the advocating effects.
2. Comprehensive reviews will be conducted on initiatives for educating
middle-school students on IPR protection. "Copyright and Me", a TV program, will
be in production with the CCTV Children's Program Unit.
3. Projects winning the "China Gold Patent Award" will be promoted to create
an innovation-friendly environment.
4. Around April 1, central and local TV stations will be showing songs and TV
programs on IPR protection to give more publicity to the function of the IPR
system and to raise the social status of IPR.
5. TV series on typical IPR cases will be produced and played on TV stations
6. The nomination and voting for the 3rd Female Inventor Award will continue.
The award-giving ceremony will be held during the IPR Week. Advocacy initiatives
will be boosted by promoting typical cases and mobilizing society-wide
(IV). To publish books and print brochures
1. To print brochures on IPR protection at exhibitions and fairs and
cooperate with related media (International Business Daily) and promote IPR
Protection Measures at Exhibitions and Fairs.
2. To establish a special column on IPR protection in the magazine of China
Customs and compile publications including Guidelines for Customs IPR
3. To publish IPR educating books for large and medium sized state-owned
4. To publish a series of books on IPR for young people in the form of
5. To publish a grand picture book introducing activities under "Protecting
IPR: We Are in Action 2005" and typical examples of independent innovation in
(V). To strengthen promotion through websites
1. To launch the website of "China IPR Protection" in both Chinese and
2. To ensure a good effect of the English and Chinese columns at the website
of the General Administration of Customs.
3. To fully utilize the website of China Trademark to engage in on-line
promotion, enrich the website continuously and build China Trademark into an
important communication platform between the Trademark Office and the general
public from home and abroad.
4. To initiate special columns and topics on IPR at governmental websites and
(VI). To hold forums, symposiums and seminars
1. To hold and publicize the China International Cooperation Forum on
2. To hold the High-level Forum on IPR Protection on April 26.
3. To hold the China Academic Seminar on IPR protection 2006 in the Medical
and Pharmaceutical Area in late March in Beijing.
4. To hold the China IPR and Innovation Development Forum 2006 during the IPR
5. To hold the High-level Forum on IPR in Information Industry to conduct
study and communication on the prominent IPR problems in IT development, with a
view to improving the awareness and capacity of enterprises in IPR
6. To hold the China Forum on IPR Criminal Protection 2006 in April in
Shanghai, and invite the participation by US and European governments and
companies and key Chinese enterprises.
7. To hold the International Forum on IPR protection at Exhibitions and Fairs
so as to discuss experience and suggestions concerning IPR protection with
8. To hold four communication meetings with foreign invested enterprises,
with the participation of economic and trade staff from foreign embassies and
foreign chambers of commerce in China.
1. To compile and publicize typical domestic and foreign-related trademark
infringement cases on a regular basis.
2. To launch copyright protection columns on TV or in newspapers, or to
educate widely on copyright protection through seminars and lectures.
3. To fix the first open day of SIPO on April 26, when the general public and
staff from foreign embassies in China will be invited to visit the patent review
and approval procedures and various service facilities and hear introduction on
the role of China's IPR regime and the effects of IPR protection.
4. To widely promote the revised Guidelines on Patent Review across the
country and further spread legal knowledge on patents.V. Plans on training and