The China Central Television (CCTV) station is expected to earn more than 500
million yuan (US$65 million) from commercials on the eve of the Lunar New Year
on Saturday, although some audience felt disappointed at the programs.
The annual gala for the Spring Festival celebration started in 1987. Since
then it has been the most popular TV event attracting a major part of 1.3
billion Chinese audience on the Lunar New Year's Eve.
This year, the auction of midnight ad attracted the highest bid of 10 million
yuan. And the bid for the eight-o'clock ad for the performances to start reached
5.75 million yuan.
Cross-talks and stand-up routings were among the programs that drew most
audience since 2000. However, audience expressed their disappointment at the
invariable boring pattern and old faces of actors and actresses.
Across the country, the celebration parties on Hunan's provincial television
station and Shanghai's Dragon TV entertained the audience a lot during the
holiday, with a powerful lineup of popular actors and actresses, like the "Super
Girl" winners, and other champions of show programs. They also avoided the time
clash with CCTV, arranging programs on the day before or after the New Year's