SHANGHAI: The results are in: Beijing women have a sexier self-image than
their counterparts in Shanghai and Guangzhou.
Three Beijing women practice belly
dance in a club in Beijing in this September 7, 2005 photo. A survey has
found that Beijing women have a sexier self-image than women in Shanghai.
A recent survey shows 33 percent of young women in Beijing think they are
sexy, compared to only 24 percent in Shanghai and 15 percent in Guangzhou.
The British advertising agency Bartle Bogle Hegarty (BBH) and consumer
research company Jigsaw International polled 1,000 women between the ages of 15
and 35 in Beijing, Shanghai and Guangzhou for the "China Whispers" survey.
But not everyone agreed with the results. "To me, Shanghai women are more
sexy than Beijing women," said Ying Yan, a 30-year-old woman who has lived in
"More Beijing women think they are sexy because they're more confident about
saying so. Shanghai women are more shy about saying such things."
Only 37 percent of the respondents said they would never consider going under
the knife for plastic surgery. And the epic battle to drop a dress size seems to
be universal, with 42 percent having tried to lose weight in the past three
"The consumer-scape in China changes at a speed which often catches marketers
out," said Pete Heskett, head of planning at BBH China.
The survey's goal was to identify the lifestyles, attitudes and pop culture
preferences of young people in major cities.
The results showed that young Chinese shoppers have ever deeper pockets, with
52 percent saying they had spent more than 1,000 yuan on a single item of
Young people seem to have increasingly progressive attitudes towards their
diets, with 67 percent ready to buy organic produce, even if it meant paying 25
percent more, reflecting a keen sense of the link between food safety and
personal health. The respondents' favourite foreign cuisine was Japanese,
followed by Korean.
When it came to viewing habits, Western imports were
preferred, with 39 percent youths saying they had seen Prison Break and 20
percent having followed Lost. These tallies were perhaps unexpected, for these
shows are officially not shown on any network in China.