Beijing -- BMW is Chinese millionaires' favorite luxury brand, according to a
survey conducted by a company owned by Rubert Hoogewerf.
Hoogewerf, known as "Hurun" in China for his list of China's Fortune 100,
surveyed the lifestyle of 604 Chinese entrepreneurs each with personal assets
over 10 million yuan (about US$1.28 million).
BMW, Louis Vuitton, Mercedes-Benz, Rolex and Giorgio Armani were the top five
luxury brands on the list, followed by Ferrari, Rolls-Royce, Bentley, Cartier
and Vacheron Constatin.
Luxury sedans, watches and fashion items are status symbols that allow
China's new rich to show off their success, said the report on www.hurun.net .
Traveling, swimming and golf were voted the most popular leisure activities.
Family activities only came seventh, despite the fact that 90 percent of the
millionaires surveyed claimed their families were more important than their
Homemade spirits and cigarette brands won applause with Wuliangye and
Zhonghua being voted Best Liquor and Best Cigarette.
The millionaires voted Air China Best Domestic Airline and Tsinghua
University was Best Executive MBA programme provider. China Merchants Bank was
selected as the best provider of onshore personal banking and credit card