BEIJING -- China's largest mobile operator launched cooperation with the
media giant News Corp. by kicking off a wireless music service here Saturday.
It is the first move of China Mobile and the New York-based News Corp. since
they established strategic partnership in June, when the mobile communications
company bought a 19.9-percent stake in Phoenix Satellite Television from Star
Group, the Asia-based television and entertainment subsidiary of News Corp.
The purchase was regarded a sign of China Mobile's ambition to enter media
industry and News Corp.'s strategy to expand its influence in China by looking
to new media.
Through the wireless music platform, China Mobile will provide cell phone
users with downloading service of songs created by Internet users, while the
Star Group will engage in music production and promotion, said Gao Nianshu,
director of China Mobile's Department of Data Service, at the launching
The cooperation combines China Mobile's huge customer base and Star Group's
advantages in content production and promotion, said Jack Gao, executive officer
of Star China.
By Sept. 30, China Mobile's communications service had covered 287 million
cell phone users, with an average of more than 4.29 million added each month
from January to June.
The New-York based News Corp. owns major newspapers, magazines and
broadcasters in the United States, the United Kingdom and Australia, including
Fox News Channel, the New York Post, the Sun and the BSkyB.