Space resorces wasted as bloggers on the rise (China Daily) Updated: 2006-10-09 08:42 The number of bloggers in
China had reached 17.5 million by the end of August, almost 30 times the 2002
figure.
Around 7.7 million of that figure were active bloggers who updated their web
logs at least once a month. That number is expected to exceed 10 million by the
end of the year, according to the 2006 Chinese bloggers investigation report
released by the Internet Society of China recently.
Meanwhile, China's web logs boasted a readership of 75 million.
Statistics show that there were around 34 million registered blog sites but
more than 23 million, or 70 per cent, were "sleeping blogs" visited by users or
readers less than once a month.
Normally one blogger opened one or more blogs.
"Many web space resources have been wasted," said Hu Qiheng,
secretary-general of the China Internet Society.
Furthermore, the poor services of blog space suppliers cannot meet the
growing demand of users in many areas. For example, blog website addresses are
often too long and they lack personalized designs.
Having one's own blog has become quite fashionable among Internet users in
China. For many people, a blog serves as a platform to share life experiences
with families, friends and strangers.
"My classmates and I cannot meet frequently, but we share very similar
lifestyles. Web logs really help us to communicate," said Chen Jiao, a Beijing
office worker.
"I want to share my thoughts on life and society with other people. My goal
is to make my blog outstanding," said Chen Tieyuan, a former political reporter
in Beijing.
The head of the China Internet Society also emphasized the market potential
for blogs.
"I suggest departments and organizations do further market research to let
advertising companies know about blogs' possible profits."
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